Piggy Bank
Piggy Bank is a playful savings tool that turns everyday banking into a tactile, emotional experience.
Designed for digital-first young adults, it reintroduces the physical rituals of saving — shaking, hiding, peeking — into the mobile space. Inspired by childhood habits and modern challenges, this concept blends financial education with delight-driven interaction.
Young adults transitioning from cash to digital money often lose the sense of control they had with physical cash. Many feel undereducated and tempted to dip into savings, making goals harder to reach.
Insight
Participants preferred tangible, visual experiences (like Spotify Wrapped). Many relied on cash-based rituals (e.g., saving in jars), which felt more “real” than digital numbers on a screen.
Spotify Wrapped graphics
NatWest's banking app
Solution
Piggy Bank is a digital savings tool that brings physical saving habits into banking apps. Features include:
Hidden Balances: Avoid temptation to dip into savings
Shake to Check: Adds sound and haptics to mimic weight of a piggy bank
Withdrawal Blocker: Encourages staying on track toward goals
Quick Add: Prompts to save spare change
Hidden Balance
Withdrawal Block
Shake to Check
Quick Add
Outcome
A playful, intuitive savings experience that reintroduces physical habits digitally — helping users form better money routines.
Watch the video to see how it all works.
